Ben Virdee-Chapman wrote this about the launch of Reav.
The problem
B2B SaaS content is generic & boring.
✅ Founding teams at SaaS brands are experts in their products.
✅ They have unique insights about prospects' problems that competitors don’t.
❌ Their marketing ignores all that, or worse – buyers don't know they exist.
Now look at the digital jungle of B2B SaaS. Buyers are lost. Hacking through acres of mindless content.
Instead of help, they just come across more trees, more bush.
It’s no wonder buyers want the answers handed to them.
What we do
Reav changes this game. We clear the path, offering clarity and insight, guiding buyers straight to the solutions they seek.
No more aimless drifting. With Reav, it's a direct journey to value.
Here's how we make a difference:
- We analyze industry trends, B2B buying behavior, and content innovations to generate interesting content.
- We carefully deploy AI and machine learning to shape the content for emotional engagement and decision making bias.
- We work with you to create the most effective version of your brand’s story and publish it on your most impactful channel.
The result is a fresh new way for B2B SaaS brands to explain their unique differentiated value. Helping bewildered buyers feel good about a decision.
Why now?
B2B SaaS has never been more competitive. There’s literally a daily influx of new startups vying for attention.
Standing out is no longer about TechCrunch articles and vanity likes.
It’s about holding the attention of people. The actual people who are moving in-market to evaluate your product.
Speaking directly to their needs and interests.
You see, B2B buyers seek interesting content that's both emotionally satisfying and problem relevant.
Reav is positioned to meet these demands. Thanks to our deep understanding of strategies and tactics to create interesting content marketing.
What we built
To start, we’ve launched two digital services.
First, use our custom GPT app to grade your existing B2B SaaS story. Share your brand name, website, blog article, or even a press release. You get back a score out of 100 and some recommendations for improvements:
- Try the beta: B2B SaaS Story Grader
Secondly, in just 30 minutes, our Brand Story Audit will dive deep into your existing content and channels, identifying key areas for storytelling enhancement.
- Reserve your 30-min Brand Story Audit
What we're building next
Our idea for Reav goes beyond just interesting content. We're on a mission to change how B2B SaaS brands engage buyers.
Stay tuned as we launch more digital products. We have plans to invite and host other B2B marketing products. If you are interested in joining our marketplace, email me directly: ben@tryreav.com
Who we are
As the founder of Reav, I bring 20+ years of experience as a marketing & design leader in tech, advertising, and media.
While this begins as a solo 'weekend venture'. I have access to a network of marketing experts, data analysts, and story strategists. All united by a shared commitment to elevate B2B SaaS marketing.
Join Reav. You’ll never ship generic & boring content again.
